Almost half of Brits wish there was more women's sport on TV, new research reveals
- New research shows that nearly 50% of people in the UK would like to see an increase in television coverage of women's sports, even as their popularity and audience numbers have surged in recent years.
- This interest stems from increased TV coverage and England teams' successes, with many fans, especially younger generations, tuning in frequently.
- Players like Ellie Kildunne highlight that the sport's uptake has surged over the past couple of years, partly because children introduced their parents to women's sport via TV.
- Leah Williamson highlighted that having boys witness women playing on television helps normalize the presence of female athletes and encourages future generations to engage with the sport.
- Rachel Brown-Finnis and fan support are poised to inspire the Red Roses and Lionesses this summer, suggesting sustained growth and wider engagement in women's sports.
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