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Alibaba to integrate Qwen AI with Taobao, launch agentic shopping, source says
Qwen will access more than 4 billion products and handle logistics and refunds as Alibaba shifts shopping toward chat-based search.
Alibaba Group Holding is preparing to integrate its Qwen AI assistant with Taobao and Tmall, allowing consumers to use natural language to "talk" with the chatbot to find and purchase items.
Earlier this year, Alibaba unveiled plans to embed Qwen deeper into its sprawling ecosystem, aiming to streamline user tasks through voice or text commands and reduce the need for repeated clicks.
With access to over 4 billion products, the Qwen app will feature a "skills library" for logistics, while Taobao integrates tools for virtual try-ons and 30-day price tracking.
Market differences emerge as China's model permits AI-embedded live transactions, while Amazon remains cautious and Canada's Shopify relies on external agents, highlighting a gap between Chinese and Western platforms.
Analysts said the integration signals a shift toward "conversational shopping," where consumers describe needs in plain language while AI systems browse the marketplace to identify and purchase relevant products.