Alibaba Teams Up With BMW to Develop AI for Cars in China
- BMW and Alibaba Group announced a partnership on March 26, 2025, to integrate artificial intelligence into vehicles for the Chinese market, focusing on the Neue Klasse electric cars debuting in 2026.
- The collaboration will feature voice-activated controls and live traffic updates, responding to BMW's 13.4% sales decline in China in 2024, where it relies on the market for a third of its global sales.
- Alibaba plans to invest 380 billion yuan over three years in AI infrastructure, aiming to lead globally, as highlighted by CEO Eddie Wu's push for artificial general intelligence in various industries.
- As trade tensions rise and competitors like BYD thrive, BMW struggles to maintain its market position in China, indicating a shift toward technology-centric automotive strategies.
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China’s Tech Aid Drives BMW’s Survival Play
BMW aligns with Alibaba Group, a partnership unveiled on March 26, 2025, to infuse artificial intelligence into its cars for China’s brutal market. The German automaker collaborates with Alibaba’s Banma unit, harnessing the Qwen AI model to revamp its Neue Klasse electric vehicles, set for a 2026 debut. These cars will feature voice-activated controls, live […]
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