ALI targets rising affluent market with P10.3-B Ascenda estate in Davao - BusinessWorld Online

ALI targets rising affluent market with P10.3-B Ascenda estate in Davao - BusinessWorld Online

AYALA LAND, INC. (ALI) is positioning its 204-hectare Ascenda estate in Davao City to cater to the growing middle to affluent segment in the region. The developer has allocated P10.3 billion for the mixed-use project, which features a 65-hectare town center and a 139-hectare upscale residential village slated for phased completion by 2031. “Ascenda caters to Davao’s rising middle to affluent segment — business owners and professionals with dispo…