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The exorbitant sum of money to be paid by Alejandra Baigorria after being fined by Indecopi

Summary by El Comercio
The renowned influencer and entrepreneur Alejandra Baigorria is in the eye of the hurricane after a strong resolution issued by the National Institute for the Defence of Competition and the Protection of Intellectual Property (Indecopi). The sanction, which amounts to an exorbitant figure, has generated an intense debate about the limits of advertising on social networks and the responsibility of content creators. What was the reason behind this…
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trome.com broke the news in on Saturday, March 29, 2025.
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