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Aldi launches limited-edition Hawke's beer

Summary by Inside FMCG
Hawke’s Brewing Co has partnered with Aldi to launch Tropicaldi XPA, the brewery’s first supermarket collaboration. Dan Warner, Aldi buying director, said the launch aims to make craft-style beer more accessible at more affordable price point. “Until now, Hawke’s XPA has only been available on tap,” he shared. “Now exclusively in cans at Aldi, the Tropicaldi shows that Aldi is a destination for quality summer drinks at strong value,” he said. Br…
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Inside FMCG broke the news in on Monday, November 24, 2025.
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