US EditionAlcohol companies using LGBT branding for ‘superficial inclusivity’ - Drink and Drugs News
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Alcohol companies using LGBT branding for ‘superficial inclusivity’ - Drink and Drugs News
The alcohol industry is using rainbow branding as a marketing tactic for ‘superficial inclusivity’, according to a new report from Alcohol Focus Scotland. Some brands had even used the legacy of events such as the Stonewall riots for promotional purposes, which many people found ‘inappropriate and offensive’, says Community, not a commodity. The report is based on a series of workshops with LGBT+ people that explored how alcohol marketing affect…
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