US EditionAlbert Heijn campaigns with B Corp brands - RetailDetail EU
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Albert Heijn campaigns with B Corp brands - RetailDetail EU
Albert Heijn is campaigning with B Corp-certified A-brands in the Netherlands to encourage customers to make conscious purchasing choices. The retailer itself is also B Corp certified. Pop-up shop Brands such as Alpro, Bonduelle, Clipper, Hak, Illy, Spa, Tony’s Chocolonely and Zonnatura take centre stage in Albert Heijn’s new campaign. The Dutch market leader, which has itself been B Corp certified since the end of 2024, wants to raise awareness…
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