Alaïa’s New Jeans Are Redefining What Denim Can Look Like

Alaïa’s New Jeans Are Redefining What Denim Can Look Like

With a steamy campaign starring Mona Tougaard, no less.

Alaïa Just Launched Their First Denim Collection

Well, it finally happened: Alaïa has finally entered the designer denim market. Their new jeans come in six silhouettes and are made in Japan

Alaïa Launches Its First Denim Line with Six Silhouettes

Photography by Sam Rock, Courtesy of Alaïa Alaïa expands its material focus with the introduction of its first denim line, bringing a new category into the house’s design language. Known for its control over form and material, the brand approaches denim through the same lens, shaping it as a fabric that responds to the body. AD CAMPAIGNS The development process unfolded over the course of a year, with research and refinement guiding each stage. …