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Airtel Partners with Perplexity Pro, All Customers Get Free 1-Year Access to ₹17,000 Tool. Here's How to Activate…

INDIA, JUL 17 – Airtel offers its 360 million users free access to Perplexity Pro, a premium AI tool valued at ₹17,000 annually, to boost AI literacy and digital access in India.

  • On July 17, Bharti Airtel revealed a collaboration with Perplexity to provide its 360 million users in India with complimentary access to Perplexity Pro for one year, available through its mobile, internet, and DTH platforms.
  • This offer follows Google's recent free one-year AI Pro subscription for eligible Indian college students, reflecting increased AI adoption in India's expanding digital market.
  • Perplexity Pro, which typically costs about ₹17,000 per year, offers advanced AI-driven search capabilities, including access to cutting-edge language models, the ability to upload and analyze documents, tools for generating images, and features that support complex reasoning tasks.
  • Airtel Vice Chairman Gopal Vittal highlighted that the partnership will deliver an advanced, real-time knowledge resource to millions of users free of charge, while Perplexity CEO Aravind Srinivas described it as an exciting opportunity to broaden AI access across India.
  • The partnership aims to grow Perplexity's user base and convert usage into sustainable revenue, helping both companies strengthen AI presence in India’s large and growing telecom market.
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Analytics India Magazine broke the news in on Thursday, July 17, 2025.
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