What Does 'Awe Dropping' Even Mean? Decoding Apple's iPhone 17 Event Announcement

What Does 'Awe Dropping' Even Mean? Decoding Apple's iPhone 17 Event Announcement

Apple's big fall event is less than a week away, and we're still puzzling over the tagline and animated logo that accompanied invitations to the Sept. 9 "Awe dropping" gathering. Is the iconic Apple logo on fire? Does it portend a new heat-sensing feature of the Vision Pro that will make you feel like a Predator hunting prey through the jungle? Or maybe a designer at Apple just came up with a cool-looking effect and thought it would be fun to us…

A brief history of the iPhone event: Every keynote invite and the secrets they revealed

Macworld If you’re an Apple fan, the annual iPhone launch event is one of the best days of the year. It’s when we finally get to see what Apple has been working on for the previous 12 months and decide if it’s worth upgrading. From the day the invitation arrives until the keynote begins, Apple gets an enormous amount of scrutiny and over-analysis as fans eagerly investigate what clues Apple has (or, just as often, hasn’t) hidden inside its show…

Apple iPhone Fold shipments projected to reach 25 million units by 2027

You are not alone waiting for the first-ever Apple iPhone Fold, and in fact, Apple seems to be anticipating a lot of takers and thus has significantly increased the shipment projections. According to Ming-Chi Kuo, the shipment predictions for foldable iPhones have been raised to 8-10 million units for 2026, while the number goes around 20-25 million in 2025. Apple iPhone Fold is expecting to attract huge footfall of buyers Apple is launching its…

Apple may unveil AirTag 2 during 'Awe Dropping' event next week

Apple AirTag Apple’s anticipated AirTag 2 may launch at next week’s annual iPhone event. In the November 2024 Power On newsletter, Bloomberg News’ Mark Gurman noted that the AirTag 2 will resemble the current model and “certainly not” include a rechargeable battery, sticking with a replaceable CR2032 “coin” battery that lasts about a year. Joe Rossignol for MacRumors: ‎ Apple introduced the current AirTag during its April 2021 event. For those …

Apple may unveil AirTag 2 during ‘Awe Dropping’ event next week

Apple AirTag Apple's anticipated AirTag 2 may launch at next week's annual iPhone event. In the November 2024 Power On newsletter, Bloomberg News' Mark Gurman noted that the AirTag 2 will resemble the current model and "certainly not" include a rechargeable battery, sticking with a replaceable CR2032 "coin" battery that lasts about a year. Joe Rossignol for MacRumors: ‎ Apple introduced the current AirTag during its April 2021 event. For those u…

AirTag 2 rumored features include longer battery life

Apple’s second-generation AirTag is rumored to deliver a meaningful set of upgrades designed to make the accessory more useful and reliable for everyday users. Since its launch in 2021, the AirTag has become a popular tracking tool within the Apple... Read more at AirTag 2 rumored to feature longer battery life and improved location tracking