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Airbnb revamps app with luxury services, curated tours in push beyond stays

  • On May 13 in Los Angeles, Airbnb launched a revamped app introducing luxury services and relaunched its curated Experiences tours.
  • This expansion responds to the company's slowing growth in core rentals and aims to capture demand for quality activities and hotel-like amenities.
  • The new offerings include vetted in-home services such as chefs, spa treatments, and personal training, available in 260 cities with bookings under $50.
  • CEO Brian Chesky highlighted the company’s strategic move to introduce Services and Experiences as part of a broader effort to evolve beyond accommodation offerings and enhance user engagement over the long term.
  • Airbnb plans to invest up to $250 million in these areas, expecting a gradual scale in 2024 and eventual billion-dollar annual revenue contributions from new business lines.
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Skift broke the news in New York, United States on Tuesday, May 13, 2025.
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