Airbnb revamps app with luxury services, curated tours in push beyond stays
- On May 13 in Los Angeles, Airbnb launched a revamped app introducing luxury services and relaunched its curated Experiences tours.
- This expansion responds to the company's slowing growth in core rentals and aims to capture demand for quality activities and hotel-like amenities.
- The new offerings include vetted in-home services such as chefs, spa treatments, and personal training, available in 260 cities with bookings under $50.
- CEO Brian Chesky highlighted the company’s strategic move to introduce Services and Experiences as part of a broader effort to evolve beyond accommodation offerings and enhance user engagement over the long term.
- Airbnb plans to invest up to $250 million in these areas, expecting a gradual scale in 2024 and eventual billion-dollar annual revenue contributions from new business lines.
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Airbnb to supply in-house cooks and massages in new-look app
Airbnb says customers will now have the ability to e book luxurious companies like private trainers, massages and cooks on its redesigned app because it continues to increase past its core short-term leases enterprise. “Individuals select inns for his or her companies. Individuals select Airbnbs for the house… now, we’re providing you with the most effective of each worlds”, the corporate’s chief government Brian Chesky mentioned in a press rele…
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