US EditionAirbnb adds direct messaging, new social features after app overhaul
Airbnb introduces messaging and profile-sharing features to boost social connections among experience attendees, aiming to increase bookings and user engagement, company officials said.
- This year, Airbnb announced social features that let guests at Experiences message other attendees within the Airbnb app.
- With a strategy to expand beyond rentals, Airbnb pursued Experiences and new services after pausing growth in 2020, following the May app redesign and up to 250 million in investments.
- When you book an Experience, a pop-up asks users to share a photo, name and origin, and the Airbnb app’s Connections tab offers blocking, reporting and community safety team review.
- Alongside the rollout, Airbnb says increased interaction could boost bookings for properties and Experiences, but chat features may face moderation issues handled by the community team.
- Search and maps updates will include new search carousels and a Maps view showing landmarks, attractions and restaurants, while the AI-powered assistant expands to Mexico and Canada with English, Spanish and French support.
13 Articles
13 Articles
‘I want it to be a community’: Brian Chesky on Airbnb’s AI and social reinvention
Brian Chesky, the CEO of Airbnb, still admires Facebook. Not the Facebook of today, but the Facebook circa 2005. When it pretty much just told you someone’s birthday and let you poke ’em. “It would still be a great product!” exclaims Chesky. “We’re not going to be that company [making it], but there’s still a need for it.” But while Chesky doesn’t want to build Facebook 2.0, he is laying the groundwork for Airbnb to become something much closer …
Airbnb wants travelers to meet — not just book
Airbnb announced a series of new platform features designed to facilitate connections between travelers, refine property searches, and expand its artificial intelligence-powered customer support. The updates introduce social components to its Experiences service and alter how users find and view potential accommodations. The introduction of these social features builds upon the foundation of Airbnb Experiences, which the company launched earlier…
Airbnb continues to evolve its platform with a series of updates focused on both travelers and hosts. The company has incorporated new social tools into its Experiences section, as well as improvements to reservation management, the revenue dashboard, and AI-powered support. The goal: to enhance user interaction, optimize management for hosts, and strengthen the technological ecosystem that supports its overall model. Experiences, one of the fas…
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