Airbnb called rival Vrbo 'desperate' for putting a sarcastic billboard outside its office
2 Articles
2 Articles
Airbnb called rival Vrbo 'desperate' for putting a sarcastic billboard outside its office
Vrbo put a pointed billboard outside Airbnb's San Francisco offices.Courtesy of Outfront MediaVrbo put a billboard outside Airbnb's San Francisco office saying it is "cooler" and "friendlier."Airbnb called the ad stunt "desperate" and said the campaign just gives Airbnb "more visibility."One advertising expert told BI that while confrontational ads can work, she isn't sure Vrbo's did.Vacation rental company Vrbo took a swing at its main competit…
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