Aim to Sustain’s Game Assurance Scheme collapses in industry’s latest self-regulation failure

Aim to Sustain’s Game Assurance Scheme collapses in industry’s latest self-regulation failure

The UK gamebird shooting industry’s flagship ‘Game Assurance Scheme’, which was set up to demonstrate to politicians and the public the supposed high standards of gamebird shoots and game meat through audit and certification (a bit like farming’s Red Tractor Scheme), has collapsed. Shot red grouse ready for cooking. Photo by Ruth Tingay The Game Assurance Scheme was first launched in 2018 under the branding ‘British Game Alliance’ although it w…