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DSW Ventures Backs Product Data Specialist Fireflai To Illuminate Chaotic Product Data

Summary by Yorkshire Times
DSW Ventures, the venture capital (VC) investment arm of Dow Schofield Watts, has announced a pre-seed investment of £415,000 into Fireflai, a Manchester-based software company tackling the pervasive challenge presented by fragmented and inconsistent product data.
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Yorkshire TimesYorkshire Times

DSW Ventures Backs Product Data Specialist Fireflai To Illuminate Chaotic Product Data

DSW Ventures, the venture capital (VC) investment arm of Dow Schofield Watts, has announced a pre-seed investment of £415,000 into Fireflai, a Manchester-based software company tackling the pervasive challenge presented by fragmented and inconsistent product data.

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BusinessCloud.co.ukBusinessCloud.co.uk

AI startup raises £415k from DSW Ventures

Manchester-based SaaS platform Fireflai has secured a £415,000 pre-seed investment from DSW Ventures. The software company was founded by experienced entrepreneurs Tom Gardner and Craig Sumner in 2023 and uses advanced AI to fix the problem of chaotic and fragmented product data. Gardner previously founded Robiquity in 2016 with Chris Wright and Jack Rimmer to meet the growing demand for robotic process automation (RPA). Sumner previously worked…

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BusinessCloud.co.uk broke the news in on Sunday, March 30, 2025.
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