US EditionAI: Solving the Sales-Marketing Disconnect
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AI: Solving the Sales-Marketing Disconnect
Walk into any B2B company, and you’ll hear the same complaints playing out: Marketing is frustrated that Sales isn’t following up on their qualified leads or using the content they create. Meanwhile, Sales fires back that Marketing’s leads are weak and the materials don’t address what prospects actually care about. Sound familiar? You’re not alone. This battle has been raging for decades, and it’s costing companies a fortune. According to Forres…
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