US EditionAI Search Engines Favor Product Content, Dismissing Blogs and PR Materials, New Study Reveals
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AI Search Engines Favor Product Content, Dismissing Blogs and PR Materials, New Study Reveals
According to a new study of 768,000 citations on AI search engines conducted by XFunnel, product-related content dominates and makes up 46-70% of all sources on references by AI. This shows that AI platforms prefer content that references products like product comparisons, product specs, and product lists. The type of content that doesn't get cited often on AI search engines is blog content (3-6%), affiliate content (about 10%), PR materials (le…
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