US EditionAI Needs an Anchor: Publicis’ Serrano on Connected Identity – Beet.TV
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AI Needs an Anchor: Publicis’ Serrano on Connected Identity – Beet.TV
CANNES — Without a firm tether to reality, AI models risk “hallucination,” producing outputs that are plausible but ultimately unhelpful for marketers seeking concrete results. The challenge is to connect sprawling data points to deterministic truths, ensuring that massive computational power translates into measurable business outcomes. That requires an anchor, according to Carla Serrano, chief strategy officer, Publicis Groupe. In a video inte…
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