AI-led festive product research rises to 38%: IAS
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.2 Articles
2 Articles
91% Indian consumers say online ads aid festive product discovery: Report
Indian consumers are increasing their use of AI for product discovery while continuing to rely on digital and mobile shopping during the festive season, according to Integral Ad Science’s (IAS) Holiday Shopping India 2026 Report. The report found that 38% of consumers plan to use AI tools to research products and gift ideas, up from 32% in 2025. Overall openness to AI-assisted shopping remains high at 86%, compared with 87% last year. Digital sh…
AI-led festive product research rises to 38%: IAS
Indian consumers are entering the festive season with growing budgets, deeply embedded digital shopping habits and increasing use of AI for product discovery, creating a significant opportunity for advertisers to connect with consumers across an expanding digital journey, according to new research from Integral Ad Science (IAS). IAS’s Holiday Shopping India 2026 Report shows that […] The post Online ads influence festive discovery for 91% of Ind…
Coverage Details
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
