Australians Turn to AI and Mobile for Holiday Shopping: IAS Research
A 2026 study found 43% of U.S. online shoppers used AI for product research, but 86% still checked recommendations elsewhere before buying.
- A 2026 study by Product.ai, a commerce verification company, found that 43% of U.S. online shoppers used AI assistants for product research in the past 90 days.
- Retail expert Trae Bodge at TrueTrae.com, based in New Jersey, explains that shoppers use specific prompts to compare features and evaluate products for particular situations.
- Despite AI's utility, 86% of shoppers verified recommendations against other sources before buying, since models like Claude, ChatGPT, and Gemini often recommend different products when presented identical selections.
- Yash Kanoria, John A. Howard Professor of Business at Columbia University, notes that AI models often overlook certain brands and change preferences abruptly, while website access blocks limit available information.
- While AI excels at product discovery, Clay Cary, senior trends analyst at CouponFollow, says it performs poorly at maximizing savings; shoppers should rely on coupon databases and browser extensions instead.
15 Articles
15 Articles
InsideNoVA.com
Holiday shoppers are turning to AI. Can retailers deliver?
Kase reports holiday shoppers increasingly use AI for gift selection, prompting retailers to adapt inventory and fulfillment strategies for 2026 demands.
AI in Shopping: Trust, Security & Transparency Drive Adoption
Consumers are warming up to the idea of using AI for shopping. In fact, they’re using it frequently for researching and comparing products, and they would use it more if companies would step up measures to keep data secured and be equipped with strong fraud protection. Those are some of the key findings from a […]
Australians turn to AI and mobile for holiday shopping: IAS research
Australian holiday shopping is becoming more AI-assisted, mobile-first and digitally intensive, creating a growing imperative for advertisers to ensure every media dollar reaches consumers in quality, relevant environments, according to new research from Integral Ad Science (IAS). IAS’s Holiday Shopping Australia 2026 Report shows a significant shift in how Australians research and purchase during the […
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
