US EditionAI, Identity and Blurring of Digital and Physical Worlds Drive Retail Media’s Future, Say Uber, Albertsons and Epsilon Leaders – Beet.TV
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AI, Identity and Blurring of Digital and Physical Worlds Drive Retail Media’s Future, Say Uber, Albertsons and Epsilon Leaders – Beet.TV
CANNES – Retail media is reshaping how brands connect with consumers, fueled by AI, identity-driven targeting and growing integration between digital and physical environments. That was the consensus among executives from Uber Advertising, Albertsons Media Collective and Publicis Groupe’s Epsilon, who spoke on a panel moderated by Jon Watts, managing director of the Coalition for Innovation in Media Measurement, at the Cannes Lions International…
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