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Why LA Comic Con Thought Making an AI-Powered Stan Lee Hologram Was a Good Idea

The AI hologram lets fans engage with Stan Lee’s legacy through his own words, created by Proto Hologram and Hyperreal using extensive footage and AI technology.

  • On Friday, L.A. Comic Con introduced the Stan Lee Experience at the Los Angeles Convention Center, where attendees took selfies with an AI hologram projected by Proto Hologram.
  • Hyperreal and Proto Hologram built the model using archival footage and trained the avatar on Stan Lee's red‑carpet and convention appearances, authorized by the Stan Lee Universe.
  • The Stan Lee Experience charged $15 for entry inside Aisle 200, where a 1,500-square-foot booth hosted the avatar that answered fans' live questions.
  • Some critics voiced concerns, but George Johnson said, `We take Stan Lee's words and import them into the model and then we put rails on the side of it`, and DeMoulin added, `This avatar will never say something that Stan didn't say`.
  • Organizers call the exhibit a way to extend Stan Lee's voice and spirit for fans, with Chris DeMoulin saying, `It was obviously sad for many of us when Stan passed`.
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U.S. News broke the news in New York, United States on Friday, September 26, 2025.
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