US EditionWARC: AI Lends A Hand, But Marketers Still Lack Complete View Of ROI.
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WARC: AI Lends A Hand, But Marketers Still Lack Complete View Of ROI.
Artificial intelligence is bringing new speed and scale to the world of marketing measurement, but advertisers still lack a complete framework for understanding advertising ROI. That’s according to Paul Stringer of the World Advertising Research Center (WARC), who says the…
AI accelerates advertising measurement, but advertisers still lack a complete view of ROI, WARC study finds - InternetRetailing
As measurement continues to evolve, WARC, the global authority on marketing effectiveness, has released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap and the rise of AI-powered creative testing. According to the report, The number of marketers using experiments to measure marketing …
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