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Thailand U-Turns on Afternoon Booze Ban After Tourism Backlash

  • The National Alcohol Policy Committee has lifted the ban on alcohol sales from 2pm to 5pm, effective in 15 days after public consultation, to boost tourism spending during festive seasons.
  • Deputy Prime Minister Sophon Zarum stated that the ban was outdated, as government officials no longer drink in the afternoon.
  • A pilot program allowing alcohol sales in the afternoon will last six months starting in December, aimed at reviving the tourism sector after a slowdown, amidst backlash from the tourism industry.
  • The reversal may potentially extend beyond mid-2026 if successful.
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Pattaya Mail broke the news in Pattaya City, Thailand on Thursday, November 13, 2025.
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