US EditionAfter Dethroning Tesla in China, BYD Stumbles in Europe and Reinvents His Plan with Low-Cost Hybrids and High Autonomy - The Troyes Observer
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BYD is revisiting its strategy in Europe: from electric to plug-in hybrids, a decisive commercial turn A few months ago, BYD seemed to want to conquer Europe with a clear ambition: to impose its electric models as the number one alternative to Tesla, Peugeot or Volkswagen. But the reality of the European market in 2024-2025 caught up with the Chinese manufacturer. Due to the lack of sufficient volumes and the fact that consumers are still very a…
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