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Cannes Lions Cracks Down on Award Manipulation With New Rules

Summary by Adweek
Cannes Lions has introduced new global integrity standards for its awards program, following multiple controversies involving manipulated case studies and AI-generated content.

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Well roared, Lion: The Cannes Lions react to the forgery scandal around agencies from Brazil and Costa Rica with a five-point plan for more integrity. From 2026, work by agency and brand management must be confirmed and verified by a new examination procedure from AI and manual control. An independent Integrity Council is to investigate violations. In case of intentional fraud, a three-year competition ban and the withdrawal of already awarded l…

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The most important creative festival in the world draws the tear line after manipulation. From 2026, the Cannes Lions have strict rules for submissions – including AI testing and tougher penalties. The post After Fake Scandal: Cannes Lions threaten with years of blocking appeared first on sales.

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Adweek broke the news in on Thursday, July 10, 2025.
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