After 14 Years as an RN, She Opened the Business She Always Wanted to See — And Reached $1.3 Million

After 14 Years as an RN, She Opened the Business She Always Wanted to See — And Reached $1.3 Million

Former nurse Rachel Womack saw the system from the inside — and left to build something better for seniors and their families.

Why This RN Left The Hospital To Start Her Own Business - Data Intelligence

For more than 14 years, Rachel Wommack worked in healthcare, primarily focusing on elder care as a registered nurse. She’d spent time in hospitals, long-term care and case management, seeing firsthand the strengths and shortcomings of the healthcare system. But as the years passed, the idea that she could do more began to grow. She didn’t just want to help patients; she wanted to provide a fix for a gap in the system. “Not everybody has the litt…

Avendelle Founder Champions Change in Senior Care

Esther Cromwell Builds a Franchise Rooted in Respect and Representation Esther Cromwell is living proof that one person can make a huge difference. Her journey to becoming one of the few Black founders in franchising started with a simple yet profound realization: the senior care industry wasn’t serving everyone equally. “When my elderly, widowed neighbor needed help, I realized there were no local options that could provide the kind of care she…