Proximity Is Power: Local Channel Presence Matters More than Ever
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2 Articles
2 Articles
Proximity is power: local channel presence matters more than ever
When it comes to digital infrastructure, technology may be global but trust is local. Across Africa, where diverse regulatory environments, languages, and business customs shape the operating landscape, one truth holds firm: proximity matters. By Gerhard Fourie, channel sales manager for SSA and IOI at Nutanix Partners who are present, not just physically, but in spirit, responsiveness, and cultural understanding, create real impact. As multiclo…
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