Sting Suddenly Files a Major Trademark Two Years After Retiring From AEW

Sting suddenly files a major trademark two years after retiring from AEW

Sting put a permanent end to his illustrious wrestling career in AEW two years ago. Despite that, he filed for a major trademark that was a part of his run as an in-ring performer for a long time.

Sting Files Trademark For Classic “It’s Stiiiiing!” Catchphrase

Pro wrestling legend “The Icon” Sting filed a trademark for the phrase “IT’S STIIIIIIIING!” on Tuesday, March 3, as reported by Fightful.com. The phrase, which features eight ‘I’s in the word “Sting” and an exclamation mark, is a classic catchphrase associated with his character, originally popularized by announcer Tony Schiavone. The trademark is intended for […]

Sting Files for New Trademark Protecting Iconic Wrestling Catchphrase

Even in retirement, “The Icon” is taking steps to protect his legendary brand. Wrestling Hall of Famer Sting (real name Steve Borden) has officially filed paperwork to secure the trademark for one of the most recognizable catchphrases in the history of professional wrestling television. Securing the Rights to a Legendary Call According to public documents available on the U.S. Patent and Trademark Office website, an application was filed on Tues…

Sting Files With USPTO For Very Specific Trademarks With Tony Schiavone Included

Sting is making moves behind the scenes when it comes to protecting his legacy. New filings with the United States Patent and Trademark Office show that Sting submitted an application on Tuesday, March 3, 2026, to trademark the phrase “IT’S STIIIIIIIING!” The very specific trademark filing included the phrase with eight I’s in “Sting” and an exclamation point. The iconic call, of course, is synonymous with longtime broadcaster Tony Schiavone, wh…

Sting Applies To Trademark 'IT’S STIIIIIIIING!' - Fightful

Sting has filed for a new trademark.

Sting Files For New Wrestling-Related Trademark With AEW Star

Photo Credit: AEW Sting is applying to trademark a phrase you might have heard before. On March 3, Sting applied to trademark the phrase “It’s STIIIIIIIING.” (That’s Sting with 8 I’s.) It looks like Sting intends to primarily use the phrase on various types of merchandise that include shirts and hats. However, it’s also listed under the following description: “Providing wrestling news and information via a global computer network; Entertainment …