Forrester issues recommendations to advertisers on how to deal with X in light of recent actions

Digiday

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Forrester issues recommendations to advertisers on how to deal with X in light of recent actions

Forrester issued guidance on how advertisers ought to handle the pressures exerted by X. Analysts recommend three steps advertisers should take to maintain as much control in any such situation

themedialeader.com

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After seeing the advertisers flee its platform, Elon Musk now seems to want to take back the ascendant on major brands and advertising agencies. While social network X had lost 60% of its advertising revenues in the United States after its acquisition, companies like Amazon and Apple are planning to relaunch their advertising investments on the platform, according to the Wall Street Journal and Le Figaro. This shift is partly due to the growing …