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Advertisers use smart TVs for screen surveillance

Summary by BASIC Thinking
The article Advertisers use smart TVs for screen surveillance by Maria Gramsch first appeared on BASIC thinking. You always stay up to date about our newsletter. Modern smart TVs not only offer entertainment, but are also used by advertisers to analyze viewer behaviour. Through hidden tracking technologies, they record what content is seen – and adapt advertising specifically. But how exactly does this monitor work on TV devices and how can one …
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BASIC thinking broke the news in on Wednesday, April 2, 2025.
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