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Advertisers hoping to reach under-18 viewers on YouTube can keep PACE with a new tool - Tubefilter

Summary by Tubefilter
Precise TV has unveiled a first-of-its-kind solution to help advertisers reach consumers under the age of 18. At the IAB PlayFronts, the contextual video ad tech platform unveiled PACE, a tool that helps users target young viewers in an efficient and legally compliant manner. PACE, which stands for Precise Audience Content Evaluator, draws from its namesake company’s proprietary data to serve as “the first comprehensive video advertising solutio…
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Tubefilter broke the news in on Thursday, April 17, 2025.
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