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Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything

Summary by Digiday
AI will inevitably take over media buying, but marketers will stall, resist and negotiate with the platforms every inch of the way.

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DigidayDigiday
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Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything

AI will inevitably take over media buying, but marketers will stall, resist and negotiate with the platforms every inch of the way.

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unmade.mediaunmade.media

What's holding marketers back from AI?

Welcome to an audio edition from Unmade.Today: humAIn curator Cat McGinn talks to Jodie Sangster about her new co-venture aimed at upskilling CMOs with AI, the Australian Centre for AI in Marketing, and what’s stopping marketers from getting on board with AI transformation.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:A complimentary ticket to all of Unmade’s events, including…

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  • 100% of the sources are Center
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Digiday broke the news in on Wednesday, March 26, 2025.
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