Advertisers Are Leaving Cable TV Networks Putting Disney, Paramount, Comcast, & Warner Bros. Discovery in a Tough Spot

Advertisers Are Leaving Cable TV Networks Putting Disney, Paramount, Comcast, & Warner Bros. Discovery in a Tough Spot

In a significant shift within the U.S. advertising industry, broadcast and cable television ad spending is projected to decline sharply in 2025, while connected TV (CTV) advertising continues its rapid ascent. According to a recent report from research firm eMarketer, traditional TV ad spending, encompassing both broadcast and cable, is expected to drop by 15.5% […] The post Advertisers Are Leaving Cable TV Networks Putting Disney, Paramount, Co…