Advertisements Are Not Enough… Distribution Industry Enters ‘Games’

[Digital Daily Reporter Yoo Chae-ri] The distribution industry is paying attention to ‘games’. It is analyzed as a strategy to increase familiarity with the brand and expand contact points with consumers. According to the distribution industry on the 28th, Hyundai Department Store recently released three games utilizing its self-developed character ‘Hindy’ on its subscription-type kids-only content platform, Magine. Hindy is a character created…