US EditionAdtech's Hidden Bottleneck - Basis Technologies
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Adtech's Hidden Bottleneck - Basis Technologies
In this episode, Nova Chief Commercial Officer Matt Barash joins host Noor Naseer to challenge how the advertising industry works on a fundamental level. As holding companies undergo seismic shifts and agencies battle inefficiency, Matt argues that workflow is more than an operational layer: it’s a business system of record. He explores the disconnect between creative, media, and tech teams, the hidden costs of outdated tools, and why most adtec…
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