Ads of the Week: 14 Campaigns That Caught Our Eye, From American Eagle to Samsung

Ads of the Week: 14 Campaigns That Caught Our Eye, From American Eagle to Samsung

Samsung, Depop, Under Armour, American Eagle, and more are behind the week’s most notable ads.

American Eagle leans on mall culture and #RushTok for BTS

Teen culture has been drifting back toward “in real life” rituals again: mall hangouts, spontaneous fit checks, and that late-summer reset energy that turns shopping into a group activity. Back-to-school is still a retail moment, but for Gen Z it is also a social storyline that plays out across group chats, campus life, and creator feeds.In that context, American Eagle is leaning into the mall, campus, and sports culture all at once, building a …