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Apple May Introduce Search Ads to Apple Maps Starting Next Year, per Report

Apple will allow businesses to pay for prominent search placements in Apple Maps to expand iOS advertising and generate revenue starting in 2026.

  • Next year, Apple will add advertising to Apple Maps search, Mark Gurman reported as the iOS ad effort gains traction.
  • Apple is expanding advertising across its iOS ecosystem, including App Store slots and Apple News placements, as Mark Gurman reported Apple's interest dating back to 2022.
  • Ads will mirror App Store keyword targeting and placements, Apple Maps will use AI to prioritize relevant results, and unlike the App Store, Maps won't have first-page ads at launch.
  • Businesses and restaurants can pay for more prominent Apple Maps search appearances, but critics warn of consumer backlash since the iPhone is already a `digital billboard` for Apple services, and some call the move an unseemly money grab given a $2,000 iPhone price.
  • No specific timeline exists, but Apple Maps ads could debut in spring with iOS 26.4 or iOS 26.5, and Apple may extend ads to News, Books and Podcasts.
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MacRumors broke the news in United States on Sunday, October 26, 2025.
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