Ado, ATARASHII GAKKO!, and YOASOBI live at matsuri ’25 Los Angeles: A sold-out statement for Japanese music

Ado, ATARASHII GAKKO!, and YOASOBI live at matsuri ’25 Los Angeles: A sold-out statement for Japanese music

With a sold-out crowd of 7,000 and a lineup featuring three of the biggest names in modern J-pop, matsuri ’25: Japanese Music Experience LOS ANGELES came with high expectations. Part industry showcase, part ultimate fan event, it brought YOASOBI, ATARASHII GAKKO!, and Ado together for a rare co-headlining night at the Peacock Theater—one backed by CEIPA and Toyota’s MUSIC WAY PROJECT, a new initiative aimed at expanding Japanese music’s internat…