US EditionMeta Is Spending Millions to Convince People that Data Centers Are Cool and You Like Them
5 Articles
5 Articles
Meta is spending millions to convince people that data centers are cool and you like them
Over the last few months of 2025, Meta spent $6.4 million on an ad campaign running in cities across the country, from Sacramento to Washington, with a clear mission: win over viewers on the construction of new data centers. As the New York Times reports, the ad campaign is anchored by short, folksy video spotlights on Meta's data centers in Altoona, Iowa, and Los Lunas, New Mexico. The ads make the case that Meta's data centers create jobs, rev…
Meta has spent $6.4 million in advertising to present its data centers as job creators and pillars of the local economy. This campaign aims to counter the growing opposition of communities, concerned about the impact on energy and water resources, which has already blocked billions of dollars of investment across the country.
While it is committed to drastically increasing its computing power, Meta does not hesitate to spend millions to promote the validity of its gigantic data centers under construction.
Meta’s $6.4 Million TV Blitz to Sell Data Centers to Skeptical States
In the closing months of 2025, Meta Platforms launched a targeted television campaign across eight U.S. state capitals and Washington, D.C., spending $6.4 million to recast its sprawling data centers as economic saviors rather than resource hogs. The ads, tracked by analytics firm AdImpact, spotlighted small-town success stories like Altoona, Iowa, where Meta’s facility has become a symbol of job growth amid the AI boom. The campaign kicked off …
Coverage Details
Bias Distribution
- 100% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
