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Adidas sells final pair of Yeezy trainers - years after cutting ties with Kanye West

Adidas sold its last pair of Yeezy sneakers at the end of 2024, concluding the liquidation process after severing ties with Ye in October 2022 due to antisemitic remarks.
North America sales dropped by 2% in 2024, attributed directly to significantly lower Yeezy sales, as noted in Adidas' financial report.
Adidas reports it generated €650 million in Yeezy sales in 2023, and allocated €260 million for charitable donations from those proceeds to combat antisemitism.
CEO Bjorn Gulden stated that Adidas set aside €260 million for charity donations from Yeezy proceeds, with €200 million in a dedicated foundation.

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The Manual

Song for the Mute and adidas reunite for their fifth collaboration release

Song for the Mute and adidas continue their partnership with their fifth collection The post Song for the Mute and adidas reunite for their fifth collaboration release appeared first on The Manual.

3 days ago

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Jerusalem Post

Adidas sells off final Yeezy shoe, some proceeds to tackle antisemitism

Adidas donated 50 million euros to organizations “combating discrimination and hate, including racism and antisemitism,” including the ADL.

4 days ago·Jerusalem, Israel

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Jewish Telegraphic Agency

Adidas just sold off its final Yeezy shoe. Some of the proceeds are going to fight antisemitism. - Jewish Telegraphic Agency

Adidas announced Wednesday that it had sold the last of its Yeezy sneakers, the lucrative footwear line created with rapper and designer Ye. The German sportswear giant framed the milestone as the closing chapter in the controversy sparked by Ye’s antisemitic comments in 2022. After massive public outcry, Adidas cut ties with Ye, formerly known as Kanye West, in 2022 over a stream of antisemitic remarks he posted on social media. Ending the near…

4 days ago

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retaildive.com

Adidas: There is ‘not one Yeezy shoe left in our inventory’

CEO Bjørn Gulden also confirmed 500 jobs at its headquarters are now “obsolete” as it looks to localize operations.

4 days ago

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7NEWS Australia

Why did it take more than two years for Adidas to cut Kanye loose?

‘There is not one Yeezy shoe left.’

5 days ago·Australia

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Business Insider

It's the end of a wild era for Yeezy and Adidas

Adidas is officially out of Yeezy stock two years after ending its partnership with Ye, formerly known as Kanye West.Theo Wargo/Getty Images for adidasAdidas sells out of Yeezy stock, closing the book on one of its most successful partnerships.The partnership ended in 2022 after Ye's antisemitic comments.Adidas saw a 12% sales increase in 2024, despite a 2% drop in North America.The lengthy saga of Adidas and Yeezy is coming to a close.The sport…

5 days ago·United States

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