US EditionAdidas Apologises for 'Reinterpreted' Indigenous Sandal Design
12 Articles
12 Articles
The company had been inspired by the traditional "huarache" sandal. The Central American government claims compensation
The German manufacturer of sportswear Adidas has publicly apologized for having appropriated, for the realization of the shoes model "Oaxaca Slip-On" of the design of traditional sandals of the natives of southern Mexico, the Huarache. The shoes of the German company have been designed on the basis of an original design of the American creator Willy Chavarria of Mexican origins, which has, however, combined the silhouette of a traditional South …
Adidas apologizes to Mexican artisans for sandal design
MEXICO CITY ― Sportswear giant Adidas apologized to an Indigenous community in Mexico on Thursday for using their traditional sandals as inspiration for a new design, after an outcry by officials and President Claudia Sheinbaum.
Villa Hidalgo Yalálag, Oax., The company of German origin Adidas acknowledged yesterday that the traditional Yalalag huarache was used for the Oaxaca Slip On model, which was created by Chicano designer Willy Chavarría. The company’s legal and compliance director, Karen González, offered a public apology to the assembly of the Zapotec community and reported that the product has not yet been commercialized.
The German sportswear manufacturer apologised publicly following allegations of cultural appropriation in the design of his new shoes and after Mexico's president had announced legal avenues
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