US EditionBritish ad Watchdog Bans Zara Photos Featuring 'Unhealthily Thin' Models
UNITED KINGDOM, AUG 5 – The UK Advertising Standards Authority banned Zara ads for featuring models deemed unhealthily thin and labeled the images socially irresponsible, requiring removal and future oversight.
- The ASA banned two Zara adverts for featuring 'unhealthily thin' models and called them 'socially irresponsible'.
- Amid similar rulings this year, the ASA noted a May complaint challenging two Zara product listings with models perceived as 'unhealthily thin'.
- ASA found the pose, styling, lighting, and clothing choices created the impression of unhealthily thin models, including gaunt looks and thin legs.
- Responding swiftly, Zara removed the flagged adverts and amended its product listings after the complaint, stating both models had medical certificates confirming good health and images had only minor edits.
- Amid industry-wide bans, Marks & Spencer and Next faced similar ASA rulings this year, with Next disputing the assessment and defending its model’s healthy physique.
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148 Articles
Zara adverts banned over models who looked 'unhealthily thin'
The UK advertising watchdog has banned two ads by fashion giant Zara for featuring models who looked "unhealthily thin".The use of shadows and a slick back bun hairstyle in one ad for a short dress gave the model a "gaunt" appearance, said the Advertising Standards Authority (ASA).The shadowing also made the model's legs appear "noticeably thin".READ MORE: Trump and Putin to come face-to-face in Ukraine war showdownIn the other advert, a mode…
Dnevni list Danas
nin.rsBritain's Advertising Standards Agency claims that models in promotional photos appear too thin.
Inditex, the parent company of the Zara retailer, has been reprimanded in the United Kingdom for allegedly using excessively thin models in its advertisements. The retailer has been banned from using images of two models in the UK by the British advertising watchdog, the ASA. The ASA investigated the images after receiving a complaint. One of the images shows a model wearing an oversized, cropped white blouse with her hand in her pocket. The ASA…
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