US EditionActivision Blizzard Media’s Claire Nance: Players are Cross-Platform — Brands Should be Too – Beet.TV
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Activision Blizzard Media’s Claire Nance: Players are Cross-Platform — Brands Should be Too – Beet.TV
Gamers are typically categorized as either “mobile players” or “console players.” But that no longer reflects reality, said Claire Nance, Head of Gaming Business Success Strategy at Activision Blizzard Media. Nance wants brands to be aware that bifurcating players in opposing buckets has significant implications for how they should approach the gaming audience. “Today’s gaming audiences are actually playing across multiple gaming platforms,” Nan…
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