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Activewear brand Gymshark’s popularity soars after reports of it dropping pro-Israel influencer resurface

Summary by Dawn
A revisited lawsuit filed by Alix Earle against the brand in 2024 claims she was prematurely dropped because of her pro-Israel stance.

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Activewear brand Gymshark’s popularity soars after reports of it dropping pro-Israel influencer resurface

A revisited lawsuit filed by Alix Earle against the brand in 2024 claims she was prematurely dropped because of her pro-Israel stance.

·Pakistan
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Evie MagazineEvie Magazine
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Alix Earle Sued Gymshark For Dropping Her Over A Pro-Israel Post

The reason, according to a $1 million lawsuit Earle filed last year, was her "perceived stance on the Israel-Palestine conflict." In October 2023, Alix Earle shared an Instagram post that said, "Now and always, we stand with the people of Israel." According to court documents reviewed by The Telegraph , that post didn’t sit well with the British activewear company. After the backlash on her stance, Earle claimed that the brand pulled the plug on…

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Evie Magazine broke the news in on Friday, March 28, 2025.
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