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Activation. How Basic-Fit Is Being Rolled Out at the 2025 Tour De France

Summary by 20 Minutes
Fabien Rouget and Basic-Fit's first season at the Tour de France. The first (and until then last) time Basic-Fit entered into a premium partnership, the group went from outsider to market leader in fitness studios, across Europe and particularly in France. In 2021, the Dutch-born brand partnered with judoka Teddy Riner to support him until the Paris 2024 Olympic Games. In the meantime, Basic-Fit was listed on the Amsterdam Stock Exchange, and th…

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Activation. How Basic-Fit Is Being Rolled Out at the 2025 Tour De France

Fabien Rouget and Basic-Fit's first season at the Tour de France. The first (and until then last) time Basic-Fit entered into a premium partnership, the group went from outsider to market leader in fitness studios, across Europe and particularly in France. In 2021, the Dutch-born brand partnered with judoka Teddy Riner to support him until the Paris 2024 Olympic Games. In the meantime, Basic-Fit was listed on the Amsterdam Stock Exchange, and th…

·France
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20 Minutes broke the news in France on Sunday, July 13, 2025.
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