According To David Fincher's New Xbox Ad With An Extremely Late '90s/early 2000s Vibe, You Can Escape Capitalism By Buying Xbox Games

Microsoft wants you to escape capitalism by buying more Xbox

David Fincher has directed a new ad for Xbox and Samsung called “Wake Up,” co-directed with Romain Chassaing. The commercial depicts a bleak urban society of rats, some of which transform into humans when playing Microsoft-published videogames. The ad shows rats escaping their mundane lives by playing games such as South of Midnight on a phone, Indiana Jones and the Great Circle on a PC, and Avowed on a handheld device, presumably an Xbox-brande…

According To David Fincher's New Xbox Ad With An Extremely Late '90s/early 2000s Vibe, You Can Escape Capitalism By Buying Xbox Games

Xbox “Wake Up” Brand Trailer – YouTube Watch On David Fincher was a music video director with clips like Madonna’s Vogue to his name before he became a feature film director in the 1990s, responsible for movies like Seven, Fight Club, and The Social Network. His new commercial for Xbox and Samsung called Wake Up, co-directed with Romain Chassaing, will probably end up somewhere on the lower end of his filmography. It depicts a society of rats li…