About 20% of Americans regularly get their news from influencers on social media, Pew Research Center says

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With social networks being part of everyday life and having the capacity to shape opinions, it is important to understand the behavior of users. In the United States, for example, one in five...

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Pew study: 1 in 5 Americans get their news from social media influencers

Happy Tuesday. Here’s your Tuesday Tech Drop, my collection of the past week’s top stories from the intersection of technology and politics.

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1 in 5 Americans Get Political News From Social Media Influencers: Pew Research

A new Pew Research Center study reveals a significant shift in how Americans consume news, highlighting the growing role of social media influencers. The report found that about one in five U.S. adults (21 percent) now regularly get their news from influencers on social media platforms. This trend is even more pronounced among younger adults, with 37 percent of those aged 18 to 29 turning to influencers for news and information. The study define…

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More Than 20% of Adults Get Their News From Influencers Now

Adults are forgoing traditional media for their news and instead turning to an unlikely source—social media influencers. In fact, a new survey conducted by the Pew Research Center found that about 21 percent of adults get their news from online media personalities. The survey, which looked at more than 10,000 people in the run-up to the 2024 presidential election, found that the numbers were even higher amongst those under 30. In that age group,…

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1 in 5 Americans get their news from social media influencers, study says

Influencers can help guide your decisions on everything from food to fashion and now — news. No, we're not talking about us.

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20% get news from social media influencers

About one-in-five say that they regularly get news from influencers on social media. A clear majority of these influencers are men and most of them have no background with a news organisation, a US study by the Pew Research centre shows.  “News influencers” are defined as individuals who regularly post about current events and civic issues on social media and have at least 100,000 followers on any of Facebook, Instagram, TikTok, X (formerly Twit…