US EditionABM and PR: A comms power couple
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ABM and PR: A comms power couple
ABM and PR might seem like two distinct strategies, but, in fact, when combined, they create a powerful approach to engaging high-value accounts. PR builds a credibility and awareness for a brand, while ABM ensures your efforts are laser-focused on a key audience. We recently hosted a webinar, “The Marriage of ABM and PR”, exploring how these two strategies work together to drive stronger results. If you missed it, you can now watch the full web…
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